ARTS 715: Professional Studio Practices (updated: Mar 16, 2010)

Spring 2010, Wednesdays: 6 – 8:40 PM | Location: AB 111

David A. Parker | david (at) dpfa.net | 773.350.3024

How do you get your work – and your mind – ready for the “art world” that lies beyond graduation?  This course is designed to help prepare the MFA student for life as a professional artist.   We will address topics such as exhibition preparation, marketing & promotion (including low-cost innovations using social media and the internet), the artist presentation, the teaching dossier & interview, business practices, grant writing, and artmaking long-term. This course is designed to be an incubator of ideas, community support, and creative energy for committed students serious about their work. In order to integrate concepts with studio practice, we will follow a hybrid format of readings, student-led discussions, group studio critiques of student artwork, and visits to galleries and museums for valuable networking with curators, dealers and working artists.


Required texts:

Cay Lang, Taking the Leap: Building a Career as a Visual Artist, 2nd ed. (San Francisco: Chronicle Books) 2006; Don Thompson, The $12 Million Stuffed Shark: the Curious Economics of Contemporary Art, Palgrave Macmillan (New York: 2008). Other readings to be handed out or posted online.

Class Requirements:

Show up & share. Basic professionalism. Do the readings, come to class, be on time, join the conversation, attend Chicago trip. 3 unexcused absences and you fail.

Presentation packet: Completion of professional presentation materials: resume, CV, artist statement, 2 sample images, website. Due by end of class.

Business Plan: final draft due by April 21.

Oral Presentation: elevator pitch, My Place in Art History: Including the movement or tradition from which your work stems (i. e. - Color Field painting; Vienna Actionists; Arte Povera, etc.), define the main thrust of the movement in a sentence or 2, then name 3 artists from that time who could be your antecedents, and 3 contemporary artists whose work can be directly, clearly and meaningfully compared to yours. Show how your work adds to the "conversation" started by these other figures. In-class PowerPoint presentation to include images. 5 to 10 minutes. Distribute copies of your artist statement to class for comment. Due: Week 5.

Written Assignment: Grant application: based on Creative Capital Foundation template, complete the document in support of your own project. Refer to Lazzari handout and your notes from grant presentation. Due by end of class.

Written Assignment: 25 Key People in My Art World: Assemble VIP list (names, contact info, brief bio) specific to your discipline and geographic area, noting why they are important. Minimum 30% should be writers/critics/curators. Due by end of class.


Working Timeline (subject to change, so check frequently)

Date

Content

Assignment for week following

Week 1 (1/13)

Introduction

Email Statement of Objectives, existing website, and writing statements to me. Read about Koons studio. Also read about mega-dealer Jeffrey Deitch, soon to be head of LA MOCA (paradigms are fluid!)

Week 2

(1/20)

Professionalism: what is it?

Artist's packet; artist statement workshop, part 1.

Rewrite your statement based on class feedback. Bring 1 printed copy to class next week. Read Lang, Intro and Chaps. 1 & 2.

Week 3

(1/27)

Guest speaker: Barbara Jaffee on College Art Association conference. Artist statement workshop Pt. 2, discuss "My Place in Art History" presentations for next week.

For next week: finish 2nd revision of statement, email to me.

Prep for "MPIAH" presentation.

Read Lang, Chaps. 3, 4, 5 (they are short!) Read Thompson, p. 1-40.

Week 4

(2/3)

MPIAH presentations: Set 1. Discuss resume, CV, promotion to galleries / exhibition spaces.

Read Lang, Chaps. 6, 7, 8, 9. Prep resume. Read Thompson, p. 41-84. Read Economist online article.

Week 5

(2/10)

MPIAH presentations: Set 2.

Read "10 things I wish I had known as an MFA student." For next week: create and practive your 30 sec. elevator pitch (1 postcard image is OK!). Use successful techniques from the sales world: how-to and basic tips, Read Thompson, p. 85-129.

Week 6

(2/17)

MPIAH presentations: Set 3.

Finish resume, bring to class. Read Thompson, p. 130-67.

Week 7

(2/24)

MPIAH presentations: Set 4

Read Thompson, p. 169-207.

CHICAGO TRIP

(2/27)

CHICAGO TRIP: galleries and spaces; photo demo with Tom Van Eynde.

Read: Lang, Chaps 10 & 11. Read Thompson, p. 209-251.

Week 8

(3/3)

Elevator pitches. Resume review (show header/footer). Website demo. A word about CV.

Work on website. Create CV.

3/10 - NO CLASS, SPRING BREAK

Week 9

(3/17)

Thompson book review;
Business plan: introduction

Read: online docs on business plans first, second, third, then SBA, and samples here and here - begin work on business plan. Also useful: Entrepreneur.com

Week 10

(3/24)

Guest speaker: Bob Emser, taking control of your art career

Read: handout docs on finances.

Week 11

(3/31)

Guest speaker: Lynn Basa, how to win public art commissions

work on business plan; read Lazzari handout

Week 12 (4/7)

Guest speaker: Dr. David Stone on the grant process: click here for resources. Business plan draft due.

Complete sample grant application. Read financial selections: Tax basics, advice from Rockstar CPA, expense tracker

Recommended reading: Jane Bryant Quinn, Smart and Simple Financial Strategies for Busy People, and Andrew Tobias, The Only Investment Guide You'll Ever Need

Week 13 (4/14)

Accounting / bookkeeping concerns

Week 14 (4/21)

Guest speaker John Thompson, Esq.: Art and the Law: Staying out of Trouble. Business plan due.

finish grant proposal, assemble packet materials (CV, images + sheet), finish VIP lists

Week 15 (4/28)

Conclusion. All assignments due.

###